Summary:

“When an advertiser pays five times the price of run-of-site to buy a contextually targeted ad, what are they actually paying for? They are…

“When an advertiser pays five times the price of run-of-site to buy a contextually targeted ad, what are they actually paying for? They are paying a premium for some combination of access to the right person or access to the right moment. It’s simple, the person or the moment you choose.”

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