Summary:

UK IAB is working towards developing a single industry-wide Internet audience measurement standard…and it has whittled the vendors it want…

UK IAB is working towards developing a single industry-wide Internet audience measurement standard…and it has whittled the vendors it wants to work with: Comscore and Nielsen//NetRatings.

It is still unclear whether the aim of the project is to come up with a single standard that both suppliers have to meet, or to select a single supplier.

Some people say choosing one supplier is not healthy for the industry…I say trying to force standards is ridiculous…

You’re subscribed! If you like, you can update your settings

Comments have been disabled for this post