Summary:

Rex Hammock points to an interesting experiment by online basketball subscription news site, Hoopsworld.com, which is launching a print maga…

Rex Hammock points to an interesting experiment by online basketball subscription news site, Hoopsworld.com, which is launching a print magazine..which. of course, has been done before by other online sites with little success. But this time, there’s a twist: the magazine, called Swish, will be free to users who subscribe to the main online site at Hoopsworld…

It is what it is: a value add to get online subscribers…a smart strategy rather than the usual other way around with most magazine: they ask to subscribe for the print, and online is free to those paying print subscribers…

It’ll be interesting to see Hoopsworld’s pitch to advertisers for Swish…what kind of premiums would the rate card command?

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