From The New York Times profile of NY Yankees owner, King George:
bq. Of Steinbrenner’s involvement, Newman, who works at the minor league facility in Tampa, said, “If the phone doesn’t ring, you almost want to call AT&T to ask if someone ran into the telephone pole somewhere and the service is down.”
SBC, Verizon, BellSouth…eat your heart out, for this is real branding. It is a pity, AT&T does not realize that its biggest asset is its name and capitalize on it.