Summary:

From The New York Times profile of NY Yankees owner, King George: bq. Of Steinbrenner’s involvement, Newman, who works at the minor league facility in Tampa, said, “If the phone doesn’t ring, you almost want to call AT&T to ask if someone ran into the telephone […]

From The New York Times profile of NY Yankees owner, King George:

bq. Of Steinbrenner’s involvement, Newman, who works at the minor league facility in Tampa, said, “If the phone doesn’t ring, you almost want to call AT&T to ask if someone ran into the telephone pole somewhere and the service is down.”

SBC, Verizon, BellSouth…eat your heart out, for this is real branding. It is a pity, AT&T does not realize that its biggest asset is its name and capitalize on it.

You’re subscribed! If you like, you can update your settings

Comments have been disabled for this post