Summary:

(by Vin Crosbie) Bloggers attending the BoggerCon II
conference Saturday at Harvard University’s Law School voted that
forming a trade assoc…

(by Vin Crosbie) Bloggers attending the BoggerCon II
conference Saturday at Harvard University’s Law School voted that
forming a trade association of bloggers and also giving advertisers
better usage statistics about blogs are the two best paths toward
generating revenues from blogging. During a session on Blogging as a
Business
, moderated by Jeff Jarvis, president of Advance Internet and author of the BuzzMachine blog, and attended by
some hundred commercial bloggers or wanna-be’s, generated a quite
comprehensive Wik
i listing
of ideas how to make money and what is needed to make
money from blogging. [related to providing advertisers better usage
statistics, Rick Bruner of MarketingVox
notes in iMediaConnection
.com
that the demographics of bloggers themselves should already be
attractive to advertisers.] A separate, earlier BloggerCon session on Blogging
in Business
, moderated by David Weinberger, author of
Small Pieces, Loosely Joined and of the Joho Blog, didn’t find many
businesses using blogs for commercial purposes and didn’t think that
many would for years.

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