Summary:

Not a bad problem to have: selling out the ad inventory…but sold out inventory brings with it a new problem for content owners. Call it a…

Not a bad problem to have: selling out the ad inventory…but sold out inventory brings with it a new problem for content owners. Call it a crisis of upward mobility. A publisher that has sold most, or even all, of its available product is not doing as well as it could be…

Solutions? Enhanced forecasting is the first and most obvious place for publishers to start boosting revenue…another is behavioral forecasting…and then developing premium ad products…

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