Summary:

(sub. req.): WSJ claims this means that online ads are getting more creative…[M]arketers “are starting to think about this medium as enter…

(sub. req.): WSJ claims this means that online ads are getting more creative…[M]arketers “are starting to think about this medium as entertaining,” says Rishad Tobaccowala, who studies digital media at Publicis Groupe’s Starcom MediaVest.

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