Summary:

Paid search listings come on the mobile: Overture Services has launched a mobile travel directory in the UK provided by location-based mobil…

Paid search listings come on the mobile: Overture Services has launched a mobile travel directory in the UK provided by location-based mobile marketing firm Mobile Commerce. The directory will be distributed through Vodafone UK and Orange; other participating operators will be announced shortly.

In the directory of say travel seciton of a Wap portal, advertisers can bid for paid listings against specific keywords, which are prioritised according to the top paying advertisers for the category requested — advertisers will pay Overture once the user has clicked on their link.

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