Summary:

This expands on an earlier deal in which Maxim content was to be distributed to LatAm mobile subscribers…now it will be a Maxim-branded ha…

This expands on an earlier deal in which Maxim content was to be distributed to LatAm mobile subscribers…now it will be a Maxim-branded handset.
The co-branded phone will offer subscribers the full-color photo spreads of all the Maxim Latin American content (with zooming capability), along with a library of streaming video clips that run on the new devices, such as the Nokia Model 3650 and 6600 phones.

Customized handsets are going to be the next big wave…see some trends below:

AlphaCell links with Emblaze for ‘concept phones’

Nextel Launches Nascar-Branded Phones

Disney Interested in Launching ESPN MVNO

Nokia partners with designer Zac Posen

Jay-Z Breaks Ground With ‘Black Phone’ by Nokia

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