Summary:

This may be the moment online radio went mainstream, at least as far as marketers are concerned…AOL has signed a deal with an ad sales com…

This may be the moment online radio went mainstream, at least as far as marketers are concerned…AOL has signed a deal with an ad sales company, Ronning Lipset Radio, in which Ronning Lipset would sell audio ads to marketers that want to reach the combined radio audience of Yahoo and AOL.

Along with the audience of the Internet radio service Live365.com, which has also agreed to offer its advertising inventory through Ronning Lipset, this ad-hoc network represents about nine million listeners a month.

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