Summary:

Microsoft should go in for the kill with its SPOT watches, and focus on the Olympics, writes Joe Wilcox. “The Summer Olympics event is a gol…

Microsoft should go in for the kill with its SPOT watches, and focus on the Olympics, writes Joe Wilcox. “The Summer Olympics event is a golden marketing opportunity for Microsoft. NBC, a Microsoft partner, has broadcast rights to the games in Athens. Why not provide Olympic scores to Smart Watches via the new Sports channel?”

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