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Summary:

Believe it or not, but more Americans know about Voice over the Internet protocol than about WiFi, or DSL. According to a recent study conducted by Ipsos-Insight for the AT&T Customer Insights Group, 74% of US consumers are aware of voice over Internet protocol (VoIP), but […]

Believe it or not, but more Americans know about Voice over the Internet protocol than about WiFi, or DSL. According to a recent study conducted by Ipsos-Insight for the AT&T Customer Insights Group, 74% of US consumers are aware of voice over Internet protocol (VoIP), but primarily when it is specifically referred to as “broadband phone service” or “Internet telephony.”

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Ipsos compares this level of recognition to just 19% of consumers who are aware of Wi-Fi and a strong 68% aware of DSL. Despite the widespread awareness of VoIP, only 6% actually use it at home. Well AT&T hopes that it can change that with its $200 million advertising campaign.

  1. Surprisingly Low Awareness of Wi-Fi

    Om Malik points to some studies that show that far more consumers are aware of voice over IP then Wi-Fi: An Ipsos-Insight study showed that 74 percent of consumers know about voice over IP while just 19 percent are aware of Wi-Fi. Still, just 6 percent…

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