Summary:

(sub. req.): More sites are tracking their users’ behavior to let advertisers serve targeted ads. Revenue Science is set to announce that FT…

(sub. req.): More sites are tracking their users’ behavior to let advertisers serve targeted ads. Revenue Science is set to announce that FT.com and Reuters.com have signed deals to sell these higher-priced spots. ESPN.com will also soon do the same.

The gist: behavior-based ad targeting is becoming big…

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