Summary:

Yay, two Sony units are talking together, for once! Sony Ericsson and Sony Music Entertainment have hammered outa deal to deliver a new ringtone service for consumers. The service, called Pre-play, will be launched in Sweden this month, for the popular T630 phone, and will be […]

Yay, two Sony units are talking together, for once! Sony Ericsson and Sony Music Entertainment have hammered outa deal to deliver a new ringtone service for consumers.

The service, called Pre-play, will be launched in Sweden this month, for the popular T630 phone, and will be rolled out globally after that. According to the company statement, “the application provides consumers with convenient ease-of-use when downloading popular polyphonic ringtones. The service is easily accessible from the phone’s desktop, and it requires only three key clicks to select, download, preview a ringtone excerpt, and pay for it using premium SMS, a mobile industry-wide payment method.”

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By Om Malik

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