Media planning agency Starcom USA is set to run spots for Lego, Kellogg’s and Nintendo on Nickelodeon’s Nick.com. The video ads on Nick.com, valued at about $1 million in total, are part of an upfront deal finalized last year
ESPN and CNN are also developing revenue streams from streaming ads, but the Nick/Starcom deal is the first time a kid-targeted network has entered the arena with major advertisers on board, according to the story.
MediaDailyNews: “We’re trying to get the big players to provide video content online,” notes Wagner, adding: “At the end of the day, kids are not watching less television, but there is reason to believe that they’re doing other things while they’re watching television. Our goal is to figure out how we can surround them.”