Dumb trends for 2004

Sorry about the advertising type posts today, but somehow these things work in threes. Now Inc. Magazine (a great publication in my humble opinion) is running this piece on top trends of 2004. The column is by someone called Adam Hanft, president of Hanft Byrne Raboy, a Manhattan-based advertising and marketing firm. (Note to self: never recommend anyone this agency!) It is proof that Madison Avenue never has a clue about the real world out there. All the trends they talked about, are, so I don’t know the word, so 2003. Expect these hot trends to be *discovered* by Ad-types soon. Some suggesting a dumb trend like Celeb CEOs as Brands. Hey Genius, have you heard of corporate scandals. Are you aware of the Stewart Trials? Or that every year the hottest celebrity brand is someone who makes hip-hop, not hip-top.


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