Summary:

Among them, eDiets, which is pushing its subscription diet plans…Last year, eDiets spent $23 million, or about two-thirds of its annual ex…

Among them, eDiets, which is pushing its subscription diet plans…Last year, eDiets spent $23 million, or about two-thirds of its annual expected revenue of $38 million, on advertising. This year, that number will be higher, according to the company.

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