The Rise of the Instant Company

By Om Malik | Friday, November 21, 2003 | 4:11 AM PT | 0 comments |

Business 2.0: Commoditization isn’t a curse. For a new wave of entrepreneurs, it’s a blessing. Here’s how they’re using it to make millions. Download file

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  • Mirra Mirra on the wall….

    Mirra, company formerly known as Ispiri is yet another example of an Instant Company. Powered by a generic x86 processor, 80 gigabyte (or 120 GB) hard drive, the Mirra is a personal server that uses the free Linux operating system….

     
  • Software will be commoditized!

    In my story, The Rise of the Instant Company, I pointed out how commoditization and standards were roiling the hardware business, ala Sun Microsystems, and how some smart start-ups were using that trend to their advantage by developing products that…

     
  • Commoditization quake hits Consumer Electronics

    The consumer electronics business is undergoing a massive upheaval as more and more players jump in with products that could only be produced by giants such as Sony and Panasonic till recently. Dell, HP, and nameless players are all riding…

     
  • Viewsonic’s bets on Convergence

    Commoditization, as outlined in my story, The Rise of the Instant Company, is helping companies diversify, and get into previously unrelated businesses quite easily. One such company is Viewsonic, which for nearly a decade sold computer monitors but ha…

     
  • Profitless Prosperity?

    The much awaited CES show is finally coming to an end, and as expected it created a lot of hype, buzz and some distorted form of reality. Michael Dell, Bill Gates, Carly Fiorina – all those who normally attended the…

     
  • Commoditization, curse or opportunity

    There is a massive brouhaha brewing over a recent piece by Columbia University professor ELi Noam who writes in The Financial Times that we are headed towards a future where IT fails. Whoops! Shades of another article by another person…

     

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