Summary:

FT.com will this week launch a news alerts service to help drive new subscriptions, backed by a nationwide marketing campaign.
The tailored…

FT.com will this week launch a news alerts service to help drive new subscriptions, backed by a nationwide marketing campaign.

The tailored service is being supported by a marketing campaign that will see more than a million sandwich bags featuring the motto: ‘Youre Word is Our Command’, in cities such as London, Manchester and Birmingham.

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