Summary:

“[A Gartner survey] found that many newspaper publishers don’t have a registration system that would be critical for developing the targeted…

“[A Gartner survey] found that many newspaper publishers don’t have a registration system that would be critical for developing the targeted advertising opportunities and content that could help newspapers get ready for the future. Less than half of big media companies, the ones that have both newspaper and broadcast properties, and multiple owners of newspapers bundle print and online. The GartnerG2 report said that means that the other half is left behind in cross-platforming and other marketing opportunities. “

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