Apple goes Bollywood

Om Malik, Monday, August 25, 2003 at 7:08 AM PT Comments (0)

What happens when minimalist Steve Jobs meets over the top Bollywood? Magic baby Magic. Apple is pushing its G5 “faster computer in the world” hype on the hypemeisters in Bombay.

bq. “India is a huge untapped market for Apple and apart from traditional industries such as designing and animation we are also looking to Bollywood as a potentially large market,” said Richard Ng, product marketing manager for Apple’s Asia Pacific region. “We have been in talks with producers and we have been getting a lot of positive feedback”. [MacNews]

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