Summary:

The Times Online says it has hit profitability for the first time in its final quarter and is on track to make an overall annualised profit…

The Times Online says it has hit profitability for the first time in its final quarter and is on track to make an overall annualised profit in the coming financial year, according to digital director Annelies van den Belt. Though no specific figures were given, the target was reached three months ahead of projections and ahead of any of its competitors in the general broadsheet sector, according to this story.

Times Online introduced a £39.99 annual subscription fee to overseas users in May last year, a figure it almost doubled this year following the launch of a digital edition…the hike in price hadn’t translated into a significant drop in users and renewal rates were similar to those of users who pay for monthly access to the Times Online crossword, standing at around 70% to 85% [which is very high, btw, in case you were wondering!].

Related:

Sponsorships Easier for Subscription Cross-Media Products:

Comments have been disabled for this post