Summary:

UK’s Channel 4 made a big deal of the fact that this year, for the first time, viewers could vote through on Big Brother through the websit…

UK’s Channel 4 made a big deal of the fact that this year, for the first time, viewers could vote through on Big Brother through the website, thanks to a new partnership with micro-payments service BT Click & Buy. However, only 6,247 votes were cast online throughout the series’ nine-week run, a measly 0.01% of the total.

Also see the New Media Age story, “Channel 4 defends results as Big Brother voting falls

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By Rafat Ali

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