Summary:

Louis Borders is confident that he will attract newspapers for his KeepMedia service launched Monday…”There are 3,000 magazines in the U.S…

Louis Borders is confident that he will attract newspapers for his KeepMedia service launched Monday…”There are 3,000 magazines in the U.S.,” Borders said. “We have a lot of work to do in the magazine business first.”

But newspapers are a natural market…”I might want to read about a new car and I didn’t know that the Detroit Free Press did a tremendous article about this car,” Borders said. But a consumer searching an online database such as KeepMedia could find that article. “Aggregation is the key to making the revenue stream work,” Borders added.

By Rafat Ali

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