Summary:

(Panel agenda and bios)
Sean Ryan, CEO, Listen.com: [How do you compete with free services?] Depends on how much money do you have versus h…

(Panel agenda and bios)

Sean Ryan, CEO, Listen.com: [How do you compete with free services?] Depends on how much money do you have versus how much time do you have…we have the feeling the unlimited access…it is not a features or benefits war…it about giving the users what they want in a efficient and faster manner…

Jonathan Potter, Executive Director, Digital Media Association: If we are all paying Visa or Mastercard, 2-3 percent transaction costs drive the revenues down…we need to work with companies like Peppercoin and Yaga on this to drive down the costs of micropayments…

Dennis Mudd, CEO, MUSICMATCH: Portability is key to a music service…but before that we need a different shopping experience. I believe people wouldn’t necessarily wake up a morning and want to download a 99 cent song…what they would want is a music experience…an entertainment experience, where the opportunity to buy music is integrated into it.

Tsvi Gal, CIO, AOL Time Warner, Warner Music Group: Burning is last year’s problem, and not this year. The question is not portability, but sharebility, in that sense. Software, even though it enables protection, also enables stealing…

Michael Bebel, COO, Napster: XM Radio is a good example for us: all of the research tells us that the $9.95 us a good price point. The research shows that the price sensitivity isn’t much if we raise that price by a few dollars.

Mudd: Price point: $5 a month for passive experience (customized streaming) is the price point which works for us…the next big price issue will be when they get engaged: downloads. 99 cents is a fair price. The key issues is not price, but the consumption issues…

Sean: The downloads are price elastic…below 49 cents the elasticity drops off…79 cents a track works great…more than 10 songs (say 12) for $10 is a great model…

Potter: The question is whether they [music services] can aggregate the licenses and then have the freedom to change the business models on the fly..the lawyers need to get out of the way…

Sean: Going global is the next big thing for us…one of the reason why we agreed to be acquired by RealNetworks .

The conference coverage is sponsored by Entriq.

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By Rafat Ali

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