Summary:

WaPo’s Leslie Walker on KeepMedia: “What’s intriguing is how KeepMedia creates custom pages on the fly, presenting hyperlinked headlines and…

WaPo’s Leslie Walker on KeepMedia: “What’s intriguing is how KeepMedia creates custom pages on the fly, presenting hyperlinked headlines and short article summaries based on subjects each reader has previously explored.” Not a very new concept: Factiva does it pretty well, and then services like Alacra add another whole level of personalization, but those are B2B services, and KeepMedia is coming in it with a mass-market package.

By Rafat Ali

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