Subject Line :: Touching Base

Om Malik | Monday, July 21, 2003 | 3:07 PM PT | 0 comments

We use too many baseball analogies in the world of business, as it was pointed out to me by a public relations professional. She writes, “Do you realize that much of our everyday business vernacular revolves around baseball terminology?  “From the left field,” “touch base,” “take one for the team,” “pinch hit,” “struck out,” “strike three,” “home run,” “curve ball,” “tag up,” “screwball,” etc… ” Anyway as a life long fan of cricket, I would like some of the more cool phrases to get into the American business vernacular. For instance, we could use, “sticky wicket” which would be one way of saying we are in trouble. Or that’s not cricket, old chap.

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