Summary:

The Sun has become the most popular newspaper website in UK, surpassing Guardian, according to the latest audit by the ABC Electronic. The A…

The Sun has become the most popular newspaper website in UK, surpassing Guardian, according to the latest audit by the ABC Electronic. The April audit puts page impressions at The Sun at a whopping 107,845,136, more than 2 million ahead of the latest figures for Guardian Unlimited network of websites.

On premium services, The Sun’s fantasy football game generated more than £1m last year, with subscription-based football scores, horoscopes and racing tip services also doing well. The paper’s raft of interactive services such as ‘Big Brother’-related SMS text messaging, are proving to be another big earner. Last year, during ‘Big Brother 3′, more than 1m messages were sent.

In a rejoinder in MediaWeek, Simon Waldman, the director of publishing for Guardian Unlimited said GU had the biggest audience of unique users according to Nielsen NetRatings

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