Summary:

San Francisco-based ad agency Venables, Bell & Partner have been selected by Roxio as the agency for Napster relaunch. The announcement foll…

San Francisco-based ad agency Venables, Bell & Partner have been selected by Roxio as the agency for Napster relaunch. The announcement follows a review held earlier this year by Pressplay, now also owned by Roxio, but the decision was put on hiatus after Roxio it. Originally, the value of the Pressplay account was estimated to be $25 million, but spending was undetermined under the new arrangement.

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