Summary:

GMTV UK (the equivalent of Good Morning America or Today Show in U.S.) has launched one of the first fully commercial MMS mobile services ti…

GMTV UK (the equivalent of Good Morning America or Today Show in U.S.) has launched one of the first fully commercial MMS mobile services tied in to broadcast content… the service allows viewers to register to receive regular MMS alerts on their mobile phone containing photo and text recipes from the week’s ‘One Minute’ feature.

The service, delivered by Brainstorm, is also said to be the first third-party MMS content delivered directly, without the need for WAP Push.

For more in-depth mobile content news, read our sister site Moco.News.

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