Summary:

Yahoo has finally taken the full plunge in UK: It has tied up with BT to deliver a co-branded broadband service, and BT broadband’s service…

Yahoo has finally taken the full plunge in UK: It has tied up with BT to deliver a co-branded broadband service, and BT broadband’s service BT Openworld will be renamed BT Yahoo Broadband. Today’s announcement follows a limited commercial arrangement by the companies in February this year, for the co-promotion of Yahoo premium services and BT Broadband.

According to News.com, BT will end its alliances with some existing partners and instead choose Yahoo’s Internet content and security services. This will include antivirus, antispam and firewall software, as well as parental controls on Web access.

BT Yahoo Broadband is expected to launch to new customers later this year, and existing BT Openworld broadband customers will be able to migrate to the new service thereafter. Additionally, a version for narrowband customers is expected to be available in the coming months. Yahoo and BT expect to embark on a significant, coordinated joint marketing effort to support the suite of integrated products.

In November, BT and Microsoft launched an alliance to develop broadband applications for both residential and business customers. That deal, though, involved BT Broadband–the telecom’s “no frills” broadband product–rather than BT OpenWorld.

Also read, “Openworld launch ‘failed’, admits BT chief

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