Summary:

Former News Director Terry Heaton offers his perspective on why local broadcasters need to make a larger commitment to the Internet and how…

Former News Director Terry Heaton offers his perspective on why local broadcasters need to make a larger commitment to the Internet and how it could help offset further consolidation in media. “It’s not too late for local TV to get back the years they’ve given away, but they must act quickly. If your deal with an Internet network can’t be broken, buy another domain and get busy doing TV News on the Web! You need to do this, because if you don’t, somebody else will.” Excellent stuff.

By Rafat Ali

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