Summary:

America Online is expanding the promotion of its popular music and movies programming into retail stores. AOL is plugging its entertainment…

America Online is expanding the promotion of its popular music and movies programming into retail stores. AOL is plugging its entertainment offerings in 6,000 retail locations — including Circuit City, Blockbuster, CompUSA, and Gateway — with an eight-week promotional campaign designed to lure new subscribers.

The campaign, called Look, Listen & Play, showcases the AOL content premier features First Look, First Listen, First View, and First Play.
Promoting online content offline is a slow but growing trend…some evidence from our archives:

The Real Deal: 40 Million Baseball CD-ROMs in Post Cereals Aiming for a Home Run for RealNetworks

Trails.com Pushes Subscriptions Through Retail Product

nReach Delivers Mobile Content Vending Machine

AT&T Launches Pre-Paid Content Card

Audible.com Goes the Retail Route to Sell Subscriptions

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6 Retailers Plan Venture to Sell Music on the Web

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Prepaid Cards for Adult Content?

Will Pre-Paid Internet Cards Be a Precursor to Pre-Paid Site Access Cards?

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