PWC Overly Pessimistic on Online Content Sales?

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This was just pointed out to me by Peter Krasilovsky, VP and Senior Partner at Borrell Associates. Writes PWC in its latest outlook on the media industry: “Although some online editions charge readers for access, we do not expect reader fees to be a meaningful component of the newspaper market within the next five years.”

Peter writes: “PWC strikes me as being overly pessimistic here…..5 years is a long time. We might expect targeted advertising to be the main new area of growth, and a gateway to premium services…all within three years.”

My question: define meaningful.

On the biz. info. services market, it writes: “Reduction in the amount of free information available on the Web and flat-fee subscription prices for data will revitalize the market.”

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