Disney will launch a desktop multi-media push application for ABC, pushing TV clips to people’s desktops daily, a move that takes a page from sister site ESPN.com, which launched a similar app. earlier this year. So far, it’s working wonders for ESPN, according to the story. About 1.6 million people have installed it since Feb., and about half of that audience watches daily, according to the company.
“The ESPN viewer is doing so well that the channel has started selling it regularly to its TV advertisers, in what’s known as “TV upfronts.” Brand names such as Gatorade and Lexus have signed on. ESPN charges up to $25 per thousand people who see its Web commercials.”
Of course, ESPN is a destination site and is a huge brand online…ABC is not (keep in mind that ABCNews.com is a separate operational center than ABC.com).