Terra Lycos’ Next Move

To help all of its properties with paid offerings better their success, Terra Lycos is enlisting the DoubleClick Ensemble tool to improve campaign management and grow subscriptions. “We’ve grown our subscription business year-over-year by over 60%. In the first quarter of 2003 versus the fourth quarter of 2002, we’ve grown it 12%. We’re seeing rapid growth in terms of the number of subscribers, and we’re also seeing high double-digit growth in terms of revenue as well. We’re very encouraged about it.”

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