Summary:

Permission e-mail is a tricky business. It always has been. With the current spam explosion and no end in sight to the problem, it’s all the…

Permission e-mail is a tricky business. It always has been. With the current spam explosion and no end in sight to the problem, it’s all the more critical to treat your opt-in e-mail customers with kid gloves and not force anything on them. They are ultimately in control of the Ctrl-Delete keys. But do it right, and this can be a lucrative revenue stream for Internet news operations.

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