Summary:

Some common sense points from Judi Gill, Global Product Manager, ADC, UK, speaking at the TV Meets the Web 2003 conference in Amsterdam earl…

Some common sense points from Judi Gill, Global Product Manager, ADC, UK, speaking at the TV Meets the Web 2003 conference in Amsterdam earlier today.

Subscription: used to charge for low value, high volume; secure income stream; off-set end user device subsidies; cover 3rd part supplier costs; build user behavior. Build loyalty.

On Demand pricing: charge for high value, low volume products; offer premium products; match revenues to costs; let customer trial new products; usage that exceeds subscription thresholds.

Selling on-demand: market to targeted groups of users; offer an attractive product portfolio; match pricing as usage; go beyond selling individual items (discounts and packages, loyalty schemes)

Selling on demand to service partners: manage products throughout their life; demonstrate strong customer base; co-market and sponsor offerings to build market; automate; offer innovative settlement terms; guarantee settlement integrity.

Do it right: invest in flexible, always on infrastructure; have the freedom to experiment; minimize time to market; don’t limit future choices; control revenue assurance; respond rapidly to change.

The coverage of this trip is sponsored by Yaga.

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