Summary:

Stay with me on this thread, as I try to explain a subtle point: do you remember that American ad in which this podgy guy finished surfing t…

Stay with me on this thread, as I try to explain a subtle point: do you remember that American ad in which this podgy guy finished surfing the Internet? Maybe there is something to it. Charles de Vroede, chief editor of De Telegraaf, one of the biggest newspapers in the Netherlands, made this point: The difference between the newspaper and Internet is that for a printed newspaper, there is an end to it. Whereas online, there will never be complete consumer satisfaction, since the Internet (and a big newspaper site) never ends. This was conveyed to him by the newspaper designer Mario Garcia. And the newspaper has taken it literally while implementing its electronic version, where it has developed an HTML version of the digital edition, rather than the more common PDF technologies.

Some more random notes from his session: Magazine is more of an experience, than a newspaper: We have developed a whole magazine online in flash, with turning pages [Ed: I saw the demonstration: the coolest thing I've seen in years, and very user friendly]. This might be of use on new devices, especially on Tablet PCs.

Convergence is an evolution, rather than convergence revolution which we had talked about earlier. Obstacles on the way to convergence: lack of financial resources; individualistic nature of journalists; lack of modern editing systems.

We started a separate travel site during the boom, for which we tied up with a ticketing company, but it did not work out. Our advertisers pulled out, since they begin to think of us as competitors.

The coverage of this trip is sponsored by Yaga.

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