IGN Entertainment, the online gaming information network, has slipped back in red, after a profitable last quarter. It reported a net loss of $562,000, compared to a net profit of $204,000 for the prior quarter, and a net loss of $6.3 million, for the year ago quarter. Revenues increased to $3.4 million, representing a 45 percent increase from $2.3 million for the same period a year ago.
Advertising and marketing programs represented 81 percent of IGN’s revenue. The company added 3,000 net new subscribers to its IGN Insider program during the first quarter, increasing its subscriber base to 76,000 as of March 31, 2003. As a result, subscription revenue grew by seven percent over the prior quarter to $582,000, and represented 17 percent of revenue for the quarter.