Summary:

The economic promise of online media can never be fully reached until the industry intuitively understands and leverages what is uniquely va…

The economic promise of online media can never be fully reached until the industry intuitively understands and leverages what is uniquely valuable about the medium, writes our columnist Robert Spears. Circumstances play an important role in the perceived value of offerings. What matters is not just what is offered, but how, when, and where services are provided.

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