Summary:

Softbank’s Internet video-on-demand subsidiary Softbank Broadmedia is pushing a little-noticed technology that promises to stream DVD-qualit…

Softbank’s Internet video-on-demand subsidiary Softbank Broadmedia is pushing a little-noticed technology that promises to stream DVD-quality movies online. After a six-month trial, the Japanese company plans to expand an agreement with US-based EdgeStream. EdgeStream, which emerged from stealth mode about a year ago, claims its technology can guarantee data throughputs of 1 mbps (megabit per second) over the public Internet.

The SBBM service in Japan has seen a gradual increase in the number of people who pay for it. Viewers on average buy about 2.5 clips per month with an average length per clip of about 80 to 90 minutes. Prices range from $2.50 to $6.50 a clip, depending on the content.

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