Summary:

“[O]ne analyst says he cautions against putting too much stock into [digital distribution] method. ‘Digital publications are like ebooks, It…

“[O]ne analyst says he cautions against putting too much stock into [digital distribution] method. ‘Digital publications are like ebooks, It’s an inferior experience compared to reading the real thing,’ says Daniel O’Brien, senior analyst with Cambridge, Massachusetts-based research firm Forrester Research. ‘People are used to paper-based newspapers and magazines that are browsable, portable, and sharable. Digital publications are solutions that are looking for a problem,’ he says.

Comments have been disabled for this post