Summary:

Yesterday, I was at the “Making M-Commerce a Reality” conference here in London, organized by IBC, and I heard one refrain from all the mobi…

Yesterday, I was at the “Making M-Commerce a Reality” conference here in London, organized by IBC, and I heard one refrain from all the mobile content providers: blame the operators. This is the same riff we all heard five years ago, and that is probably what we are going to hear for the next five years as well. Well, to be fair, some did blame the handset manufacturers for not putting on new features, but then the blame game is still being played, one way or the other. This in face of a huge market which is developing and thriving in some parts of the world, including Europe.

Here’s what Claus Nehmzow, international development director of Shazam Entertainment, one of the most innovative content companies to emerge in the last year, said at the conference: “Each partner you talk to, they don’t see the entire value chain…all they want to take their chunk out of the business. It is very time consuming to work out deals with partners.” By general consensus, operators take almost 50-60 percent of any mobile content/data sold, but this figure has to come down for any kind of economics to work out for all parties involved.

“Ultimately”, somebody said, “we are asking the user to make the transition from the ear to the eye, and that will take its time. Meanwhile, there is a market out there…let’s try and figure out things.”

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