Summary:

Finally artists and record labels are waking up to the revenue generating potential of online fan clubs: Island Def Jam is getting into the…

Finally artists and record labels are waking up to the revenue generating potential of online fan clubs: Island Def Jam is getting into the artist fan-club business, kicking off the initiative with an online club for Mariah Carey. Carey’s venture is the first of a half-dozen fan clubs the label plans to launch in the coming year. For more details on artists fan clubs, see the research done on it by LP Visions.

Comments have been disabled for this post