Summary:

This is major news in the content commerce software industry, though the implications and details are still unclear: Terra Lycos will use Do…

This is major news in the content commerce software industry, though the implications and details are still unclear: Terra Lycos will use DoubleClick’s Ensemble campaign-management platform to market its paid services to its users. Ensemble’s data discovery and business analysis features would give Lycos an automated platform for convincing its users to try its premium services.

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