Summary:

TheStreet.com’s annual subscription revenues dropped to 56 percent of the net revenues in 2002, compared to 71 percent in 2001. Interesting…

TheStreet.com’s annual subscription revenues dropped to 56 percent of the net revenues in 2002, compared to 71 percent in 2001. Interesting reasons: “[P]artially due to the Company’s initial need to outsource fulfillment of new email subscription products to a third party and that third party’s technological inability to provide annual subscriptions. The Company has since internally developed the requisite technological infrastructure for its subscription products fulfilled via email. The Company migrated these monthly subscribers to its own commerce system in March 2002 and, by the end of the year, had successfully converted many of these monthly subscribers into annual subscribers. Also contributing to the decrease in the proportion of annual versus monthly net subscription revenue was the expiration of two-year grandfathered subscriptions to RealMoney that had been issued at a 50% discount to current price points and the expiration of a number of discounted annual RealMoney bulk subscription deals.”

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