Summary:

At least in the wireless arena (and arguably in the online sector as well), according to Ken Rutkowski of KenRadio.com, in a hugely enjoyabl…

At least in the wireless arena (and arguably in the online sector as well), according to Ken Rutkowski of KenRadio.com, in a hugely enjoyable presentation at the Mobile Entertainment Event, today. His key contention: hang on to this phrase: “Women don’t like complicated things.” Think about this: Fast food became popular when women went into work force; TV became big when it was made for women; 84 percent of a new car purchases are approved by women/wife.

According to him, when you develop mobile apps, thinks about women. Start developing things which are predictable and consistent. Stop gaming and start playing: Dating is playing, that’s why it is succesful. Powerful stuff.

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