Summary:

An argument by Barry Parr that targeting by demographics is usually the wrong way to target online advertising. “On the Web, you can target…

An argument by Barry Parr that targeting by demographics is usually the wrong way to target online advertising. “On the Web, you can target users by context and behavior. That’s a lot more powerful than demographics and it’s the reason why Overture and Google are changing the way we think about Internet advertising.”

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