Summary:

A story on the launch of Pico-Pay, the news which I broke here first. The idea is a twist on the Ultramercial idea, where users are “forced”…

A story on the launch of Pico-Pay, the news which I broke here first. The idea is a twist on the Ultramercial idea, where users are “forced” to sit through an ad, the technolgy which is being used by Salon.com. The key difference between Pico-Pay and most other systems is that buyers pay for content by viewing advertising material, just as they do when watching free-to-air commercial television, according to the company. Buyers can choose which adverts they view. Advertisers benefit from minimum-duration stays imposed by the system and they can set their own price for an ad. If it is too low, people might not select that ad; if it is too high, those with no interest in the product or service might be tempted to view it.

Pico-Pay is most appropriate for payments between US$0.10 and $2.00, and a 5 percent commission with a minimum of US$0.05 is collected by the company.

You’re subscribed! If you like, you can update your settings

By Rafat Ali

You're subscribed! If you like, you can update your settings

Related stories

Comments have been disabled for this post